Many people who start a home based business are not successful. The reasons why people fail will differ from person to person. I want to have a closer look at the theories of motivation to analyse some of the reasons for failure.
Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” – Dr. Martin Luther King Jr.
Due to the structure of this industry, most of the home based business owners do not employing other people on a full time basis. They do not report to a boss on work progress on a regular basis, they do not interact with fellow workers on a daily basis as people working fulltime in a formal job do.
The motivation is totally different for the home based business owner. We must understand it to be optimally motivated every day in this environment.
Quite a lot of the people become involved in a home based business programme due to good salesmanship and not after they have done their homework. They have high expectations of making big bucks quickly, without much effort or work and study.
False Assumptions About Motivation And The Home Based Business
Many people believe that the motivation of people is only money and biological drives like hunger.
Studies have proven that the ability of money to provide motivation is very limited. It is only motivating people when they have a relatively small, simple task to perform over a short period of time. The more complex and long term the task is, the less money will be a true motivation factor.
Having a good lifestyle or the ability to travel and see the world will be considered by many people as nice to have. The big question is whether it will really motivate somebody to perform and work hard over time on a daily basis.
Most of the people that join a home based business group are motivated to join because of the guru or salesman telling them about the new lifestyle and the big money they can earn. The problem is that motivation does not last. It is not enough or a good enough motivating factor to keep that individual slogging and working hard every day.
I believe the fact that the real motivation of people is not being understood well enough in this industry by the gurus is one of the main reasons why so many people join but are not successful in making the big bucks that can be made with the programme.
Newer Theories Of Motivation And The Home Based Business Owner
People will not be motivated in their daily task if their basic needs are not satisfy. Their basic needs are not necessarily the potential better lifestyle or big bucks on some future date.
People are only motivated in the long run if they are doing something that is their passion or that interests them, something that they feel is meaningful. They must have a feeling of being part of a community. They must work for, be part of, and believe that they are working towards something much bigger than themselves. They must build a legacy. This legacy is not the life on the beach or travelling.
Understanding these true motivational factors of people is missing in the marketing strategies of most home based business owners when they sell their product and try to motivate people that have joined their team. Let’s have a closer look at them.
Autonomy And The Home Based Business Owner
One of the big motivational factors for people is autonomy. This is the beauty of the home based business. This is the kind of job somebody can do where he does have absolute autonomy. He has control over his time, tasks, techniques and the people he wants to work with. He does not have a boss to report to.
The home based business owner has complete autonomy over everything he does. He must develop his own business plan, set his own goals, develop his own time scales, decide for himself on his training programmes, and have his own daily plans.